Whatever your business is, if you can not convince, you will lose – especially in the oversaturated marketing world. And that is right where our business starts; your conviction. We visualize what you do, what you mean and what your value is so that your customers see it, feel it and remember it. We aim to build long-term connections and invest in your customer loyalty, to keep your client base sustainable and independent of the chaotic marketing game.
Drawing, creating custom board- and trading card games, running YouTube channels, building insane marble runs and LEGO / Knexx structures and crafting random 3D stuff – After a youth full of entrepreneurship and creativity, Martijn Roefs followed up on his design passion by offering all kinds of digital creative services to small companies in town in 2014. Several years loaded with a massive amount of small projects passed until Martijn realized he must become the next Mark Zuckerberg or Elon Musk.
M7 Agency was founded in 2017 upon a fastly growing amount and size of serious projects. The stage of experimenting and beginner mistakes had already been passed at that time, hence many happy first official clients. Right away, Martijn put efforts in exploiting his former work relations to build a team of creative computer geniuses that is still expanding rapidly. Yet, after serving over 250 happy clients across the globe and running we-don't-know-how-many amazing projects, the passion for our diverse work is still growing every day.
The internet, computers, data... Everyone seems to agree that the 21st century and changing customer needs require a different mindset and business model. Entrepreneurs need to adapt. Nowadays, displays and information have emerged in almost every aspect of our lifes – whether it's digital through a social media timeline, office interface or your Tesla's supercharging status, or physical through marketing banners, printed objects and branded labels.
Because of all these attention-seekers, it has become an enormously challenging task to reach out to your business' target audience. Therefore, it is important to think well about a strategy before starting this endless marketing game. If you'd ask us, it always starts with your business' own identity – why does your business operate in the first place? Who are your clients, their influencers and who is the person that pays? How do you approach and bind your clients for the long run? At M7, we developed extensive knowledge and skill at four intersecting domains to fully service your business when it comes to branding and digital transformation.
We create top-notch brands and powerful digital solutions. We present your business in the most convincing way to grow your brand and customer base. We use the internet to perform modern business development. Our domain spans from the creation of a recognizable corporate identity and a working brand strategy to designing stunning interfaces, digital experiences, apps, videos and creative content.
In order to establish a successful collaboration, it's crucial to get connected. Therefore, a first (online) coffee is always a good idea to connect on personal and professional level.
You can't aim if you don't have a target, so let's talk business now. We will do our best to get a full understanding of your business, your customers and relevant stakeholders. Your business goals will be mapped.
By analyzing your business on both – intrinsic and extrinsic levels, we will come up with a perfectly fitting plan of action, including a proposed solution. Intrinsically, we will take into account your corporate identity, strengths and weaknesses. Extrinsically, a strategy requires input from your business' context: trends, customers, stakeholders, partners and competitors.
In order to check if our (mutually) proposed solution is the perfect fit for your business, we move on to the prototyping phase. Here, we explore different variations of the solution by creating different schematic representations of it. For instance, this can be a sketch, blueprint or wireframes that show the basic features, lay-out or user flow of the final deliverable.
Okay – the plan and blueprint is there. It's time to make things lively now. Without bothering too much about the blueprint, we will design some styleframes that represent different visual styles and tones of voice for the new solution. These will help us make a decision on an aesthetical level.
All the ingredients are there now. Next, we need to put them together in a nice way. While following the blueprint of our solution, we creatively roll out the style guidelines that we decided on in the previous step to come to a full design of the solution.
The visual part is done, you perfectly know what to expect of the end result by now. At this point, we just need to develop/realize what we brilliantly came up with. For us, the development phase is like following a LEGO workbook, which is straight forward but can be quite technical. Does this need any further explanation?
In case it involves a more complex solution like a website or web-app, thorough testing may be desired before changes are implemented. In this situation, we set up a hidden staging environment so the solution can be tested extensively before the go-live.
Yeah! The solution is being delivered. In human terms: you will receive the deliverables or files in the right format so you can get started with it.
In most creative or online products, the development does not stop after initial delivery or go-live. Don't worry – we are happy to stay committed, deliver maintenance and keep a strategic eye on your business.
We are highly driven designers and technologists with a true understanding of human and technology. Our team consists of over ten European geniuses and a large international network of specialists. We absolutely love stunning visuals, powerful one-liners, rich interactions and working structures.
A cornerstone in our way of working is optimism and high-energy vibes. We have limitless working hours, because smart work only does not do the trick. We work Agile with a clear vision and plan. We love to make roadmaps and see the bigger picture that we persist believing in. For us, giving without taking is not a problem and result goes over reward. We truly understand you, your challenges and your opportunities.
Our agile approach and experience in the field make us your ultimate partner in branding and digital business development. We understand you, your challenges and your opportunities. But essentially, what makes us unique is the vigor and conviction in our way of working – that, you got to experience yourself.