We always kick off animation projects with a clear goal definition together with our client. Even though animations are very fancy and catchy, they might lose their convincing power if there is no underlying idea. We ask the second questions to get to know your organization's context and customers, and build a fitting concept upon that ground. Moreover, we closely look at the style aspects of animation in order to address the right tone of voice. In case of promoting a corporate service, a clean and professional visual style is applied, whereas new products or social media content may be more playful in visual appearance and motion.
Animation end results are mostly rather short in duration, but the process includes a lot of craftmanship. We pay attention to all the details, from the icons and elements being used to the motion curve that moving elements follow. This enables us to create literally everything you can (and cannot) think of like a 2-second confirmation animation after a completed payment on your website, a fully abstract 3-minute-scene that explains a business operation or an augmented-style animation based on real footage.